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How many times have marketing ideas and design failed to produce results because the creatives were too wrapped up in creating? With a skill on the order of Sherlock, Elementary Design by Watson chooses to investigate the product and the target audience before we create the most basic graphic or website. Only then, with an abundant collection of evidence do we "get our man" or should we say, execute our creative plan of action.
Good marketing should be simple and to the point…
It’s elementary, really.
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